San Luis Obispo
Hours & Location
1101 Monterey St, Suite 100,
San Luis Obispo, CA 93401
Location
1101 Monterey St, Suite 100
San Luis Obispo, CA 93401
(805) 586-1356
Parking Map
Hours
SUNDAY - THURSDAY
11:30am-9:00pm
FRIDAY - SATURDAY
11:30am-10:00pm
Happy Hour
MONDAY - FRIDAY
3:00pm-6:00pm
SATURDAY - SUNDAY
11:30am-5:00pm
Parking

Menus
Dinner
Menu items are subject to change based on availability and seasonality.
Oysters on the Half Shell
-
Grassy Bar*
Morro Bay
Each $3.65
1/2 dozen $21
Dozen $40
-
Love Shuck*
Maine
Each $3.45
1/2 dozen $20
Dozen $39
-
Pacific Gold*
Morro Bay
Each $3.65
1/2 dozen $21
Dozen $40
-
Kumamotos*
Baja California
Each $3.40
1/2 dozen $19
Dozen $38
Raw Bar
Gluten-free-
Jumbo Shrimp Cocktail
Sea of Cortez shrimp, citrus cocktail sauce
$19
-
Ahi Ceviche*
Avocado, cucumber, pico de gallo, red onion, citrus, organic tortilla chips
$19
-
Spicy Seafood Ceviche*
White shrimp, wild Pacific rockfish, salsa roja, avocado, pico de gallo, cucumber, organic tortilla chips
$19
-
Tuna Ponzu*
Albacore, cucumber, avocado, serranos, crispy onion, peanut, taro chips
$19
-
Shrimp Aguachile
Citrus poached wild Mexican shrimp, avocado, cucumber, serrano
$17
Seafood Towers
-
Anacapa*
3 oysters, 3 cocktail shrimp, tuna ponzu, spicy seafood ceviche
$40
-
Santa Rosa*
6 oysters, 6 cocktail shrimp, tuna ponzu, spicy seafood ceviche, ahi ceviche
$70
-
Santa Cruz
Grilled wild prawns, 12 oysters, 6 cocktail shrimp, tuna ponzu, spicy seafood ceviche, ahi ceviche, charbroiled oysters
$115
Shared Plates
-
Bacon Cheddar Biscuits
Whipped honey goat cheese
$8
-
Lure Fries
Tossed in Lure secret seasoning
$8
-
Miso Glazed Sea Bass Skewers
Miso maple glaze, shishito peppers, citrus sesame herb salad
$19
Add skewer $9
-
Pop Rock Shrimp
Crispy shrimp bites with a sriracha glaze
$17
-
Crab Cakes
Cilantro corn salad, remoulade
$17
Add crab cake $8
-
Crispy Calamari
Jalapeño peppers, chipotle aioli, roasted tomato sauce
$16
-
Mussels Basquaise
Black mussels, fire-roasted tomato broth, Spanish chorizo, queso fresco, garlic bread
$15
-
Pan-Roasted Basil Clams
Venus clams, white wine, garlic, lemon, garlic bread
$18
-
Charbroiled Oysters (6)
Parmesan, butter, garlic, parsley
$21
-
Grassy Bar Chars
Charbroiled local oysters with chimichurri butter fresh from the pristine waters of Morro Bay!
$26
Daily Catch
Lightly seasoned and grilled with avocado oil and organic extra virgin olive oil, served with a choice of two sides-
Sesame Seared Ahi Tuna*
Wild line-caught, South Pacific
$31
-
Alaskan Halibut
Wild-caught
$42
-
White Sea Bass
Wild-caught, Pacific
$36
-
Sixty South Salmon*
Antarctic
$28
-
Swordfish
Wild-caught, Pacific
$29
Market Sides
Order à la carte | 5-
Parmesan Potato Cake
-
Sweet Potato Fries
-
Lure Fries
-
Pineapple Coleslaw
-
Sautéed Spinach
-
Cilantro Lime Rice
-
Organic Black Beans
-
Cilantro Corn Salad
-
Almond Pesto Cauliflower +2
-
Maple Miso Brussels Sprouts +2
-
Maple Glazed Butternut Squash +2
-
New England Clam Chowder Cup +3
-
Veracruz Fish Chowder Cup +3
Signatures
-
Sally’s Sand Dabs
Wild-caught, light herb crust, lemon caper sauce, served with a choice of two sides
$27
-
Wild Alaskan Cod Fish and Chips
Beer-battered wild Alaskan cod, house tartar sauce
$23
Fish, shrimp & chips combo $5
-
Grass-Fed Double Smash Burger
Cheddar, secret sauce, caramelized onions, pickles, tomato, served with a choice of one side
$19
-
New England Lobster Roll
Served with a choice of one side
$32
-
Miso Glazed Salmon Bowl*
White rice, broccoli, spinach, cilantro, corn salad
$23
-
Lure Cioppino
Fire-roasted tomato broth with fish, clams, mussels, scallops, wild Mexican shrimp
$36
-
Wild Pacific Rockfish
A lure classic! grilled on the plancha with our special seasoning, served with a choice of two sides
$21
-
Trout Almondine
Crusted with bread crumbs, parmesan, and almonds, served with a choice of two sides
$27
-
South American Lobster Tail
Served with a choice of two sides
$52
-
Tequila Lime Shrimp Pasta
Wild Mexican shrimp, spicy lime-infused tomato cream sauce
$27
-
Linguine with Clams
Parsley, butter, lemon, white wine, olive oil, garlic, chile de arbol
$25
-
Lobster Ravioli
Maine lobster, squid ink-striped ravioli
$28
-
Grass-Fed Hanger Steak
Topped with cilantro chimmichuri, served with a choice of two sides
$37
Seasonal Salads & Soups
All salad dressings are house-made using only avocado oil and organic extra virgin olive oil-
Veracruz Fish Chowder
Spicy roasted tomato broth, pasilla chiles, onion, carrot, red potatoes
Cup $8
Bowl $11
-
New England Clam Chowder
Cream, bacon, onion, red potatoes
$8
$11
-
House Salad
Romaine, carrots, cilantro, corn, cucumber, cherry tomatoes
Half $7
Full $11
-
Classic Caesar*
$9
$13
Add anchovies $1.50
-
Fall Harvest Salad
Chili dusted butternut squash, goat cheese, beets, quinoa, kale, pepitas, maple vinaigrette
Half $13
Full $18
-
Seafood Louie*
King crab, Pacific shrimp, avocado, asparagus, tomato, romaine, seven-minute egg
$26
-
Add to Any Salad
Grilled salmon $10
Free-range chicken breast $6
Grilled shrimp skewer $9
Scallop skewer $12
Seared ahi* $8
Grilled rockfish $7
Crispy calamari $6
Lunch
Menu items are subject to change based on availability and seasonality.
Oysters on the Half Shell
-
Grassy Bar*
Morro Bay
Each $3.65
1/2 dozen $21
Dozen $40
-
Love Shuck*
Maine
Each $3.45
1/2 dozen $20
Dozen $39
-
Pacific Gold*
Morro Bay
Each $3.65
1/2 dozen $21
Dozen $40
-
Kumamotos*
Baja California
Each $3.40
1/2 dozen $19
Dozen $38
Raw Bar
Gluten-free-
Jumbo Shrimp Cocktail
Sea of Cortez shrimp, citrus cocktail sauce
$19
-
Ahi Ceviche*
Avocado, cucumber, pico de gallo, red onion, citrus, organic tortilla chips
$19
-
Spicy Seafood Ceviche*
White shrimp, wild Pacific rockfish, salsa roja, avocado, pico de gallo, cucumber, organic tortilla chips
$19
-
Tuna Ponzu*
Albacore, cucumber, avocado, serranos, onion, peanut, taro chips
$19
-
Shrimp Aguachile
Citrus poached wild Mexican shrimp, avocado, cucumber, serrano
$17
Seafood Towers
-
Anacapa*
3 oysters, 3 cocktail shrimp, tuna ponzu, spicy seafood ceviche
$40
-
Santa Rosa*
6 oysters, 6 cocktail shrimp, tuna ponzu, spicy seafood ceviche, ahi ceviche
$70
-
Santa Cruz
Grilled wild prawns, 12 oysters, 6 cocktail shrimp, tuna ponzu, spicy seafood ceviche, ahi ceviche, charbroiled oysters
$115
Shared Plates
-
Bacon Cheddar Biscuits
Whipped honey goat cheese
$8
-
Lure Fries
Tossed in Lure secret seasoning
$8
-
Miso Glazed Sea Bass Skewers
Miso maple glaze, shishito peppers, citrus sesame herb salad
$19
Add skewer $9
-
Pop Rock Shrimp
Crispy shrimp bites with a sriracha glaze
$17
-
Crab Cakes
Cilantro corn salad, remoulade
$17
Add crab cake $8
-
Crispy Calamari
Jalapeño peppers, chipotle aioli, roasted tomato sauce
$16
-
Mussels Basquaise
Black mussels, fire-roasted tomato broth, Spanish chorizo, queso fresco, garlic bread
$15
-
Pan-Roasted Basil Clams
Venus clams, white wine, garlic, lemon, garlic bread
$18
-
Charbroiled Oysters (6)
Parmesan, butter, garlic, parsley
$21
-
Grassy Bar Chars
Charbroiled local oysters with chimichurri butter fresh from the pristine waters of Morro Bay!
$26
Lunch Specials
-
Wild Pacific Rockfish
A lure classic! Grilled on the plancha with our special seasoning, served with a choice of two sides
$18
-
Tuna Poke Bowl*
Hapi rice, wild-caught albacore, avocado, seaweed salad, cucumber, serranos, furikake, peanuts, onion, ponzu sauce
$19
-
Miso Glazed Salmon Bowl*
White rice, broccoli, spinach, cilantro, corn salad
$21
-
Grass-Fed Double Smash Burger*
Cheddar, secret sauce, caramelized onions, pickles, tomato, served with a choice of one side
$18
-
Crispy Fish Sandwich
White cheddar, cabbage slaw, tartar sauce, served with a choice of one side
$16
-
Spicy Salmon Sandwich*
Jalapeño slaw, avocado, citrus aioli, served with a choice of one side
$18
-
Miso Glazed Salmon Bowl*
White rice, broccoli, spinach, cilantro, corn salad
$19
-
Wild Cod Fish and Chips
Beer-battered alaskan cod, house tartar sauce (fish, shrimp & chips combo +5)
$19
Daily Catch
Lightly seasoned and grilled with avocado oil and organic extra virgin olive oil, served with a choice of two sides-
Sesame Seared Ahi Tuna*
Wild line-caught, South Pacific
$31
-
Alaskan Halibut
Wild-caught
$42
-
White Sea Bass
Wild-caught, Pacific
$36
-
Swordfish
Wild-caught, Pacific
$29
-
Sixty South Salmon*
Antarctic
$28
Market Sides
Order à la carte | 5-
Parmesan Potato Cake
-
Sweet Potato Fries
-
Lure Fries
-
Pineapple Coleslaw
-
Sautéed Spinach
-
Cilantro Lime Rice
-
Organic Black Beans
-
Cilantro Corn Salad
-
Almond Pesto Cauliflower +2
-
Maple Miso Brussels Sprouts +2
-
Maple Glazed Butternut Squash +2
-
New England Clam Chowder Cup +3
-
Veracruz Fish Chowder Cup +3
Tacos
2 tacos with organic corn tortillas, served with one side-
Chipotle Shrimp
Wild Mexican shrimp, spicy slaw, avocado salsa, pico de gallo
$19
-
Grilled Rockfish
Spicy slaw, avocado salsa, pico de gallo
$18
-
Crispy Baja Cod
Spicy slaw, salsa roja, avocado salsa, pico de gallo, onions
$18
Signatures
-
Sally’s Sand Dabs
Wild-caught, light herb crust, lemon caper sauce, served with a choice of two sides
$22
-
New England Lobster Roll
Served with a choice of one side
$29
-
Lure Cioppino
Fire-roasted tomato broth with fish, clams, mussels, scallops, wild Mexican shrimp
$31
-
Trout Almondine
Crusted with bread crumbs, parmesan, and almonds, served with a choice of two sides
$23
-
Grass-Fed Hanger Steak*
Topped with cilantro chimmichuri, served with a choice of two sides
$34
-
Tequila Lime Shrimp Pasta
Wild Mexican shrimp, spicy lime-infused tomato cream sauce
$23
-
Linguine with Clams
Parsley, butter, white wine, olive oil, garlic, chile de arbol
$21
-
Lobster Ravioli
Maine lobster, squid ink-striped ravioli
$24
Seasonal Salads & Soups
All salad dressings are house-made using only avocado oil and organic extra virgin olive oil-
Veracruz Fish Chowder
Spicy roasted tomato broth, pasilla chiles, onion, carrot, red potatoes
Cup $8
Bowl $11
-
New England Clam Chowder
Cream, bacon, onion, red potatoes
$8
$11
-
House Salad
Romaine, carrots, cilantro, corn, cucumber, cherry tomatoes
Half $7
Full $11
-
Classic Caesar*
Half $8
Full $11
Add anchovies $1.50
-
Fall Harvest Salad
Chili dusted butternut squash, goat cheese, beets, quinoa, kale, pepitas, maple vinaigrette
Half $13
Full $18
-
Seafood Louie*
King crab, Pacific shrimp, avocado, asparagus, tomato, romaine, seven-minute egg
$26
-
Add to Any Salad
Grilled salmon $10
Free-range chicken breast $6
Grilled shrimp skewer $9
Scallop skewer $12
Seared ahi* $8
Grilled rockfish $7
Crispy calamari $6
Menu items subject to change based on availability and seasonality.
MONDAY - FRIDAY
3:00pm-6:00pm
SATURDAY - SUNDAY
11:30am-5:00pm
Excluding Valentine’s Day, Mother’s Day & Father’s Day. Happy Hour menu not available for takeout.
Draft Beers
7-
Firestone 805
-
Stella
-
Coors Light
-
Topa Topa Chief Peak IPA
-
Rotating Local Drafts
Wines by The Glass
Rotating selection of wines available only at happy hour6oz: 7
9oz: 10
-
Pinot Grigio
-
Chardonnay
-
Pinot Noir
-
Cabernet Sauvignon
Happy Hour Cocktails
10-
Margarita
Blanco tequila, fresh lime, organic agave
-
Old Fashioned
Bourbon, bitters, sugar, Luxardo cherry
-
Tangerine Dream
Crop organic Meyer lemon vodka, tangerine, fresh mint, lemon
-
Lure Sangria
Red or white wine, St. Germain, brandy, fresh berries, citrus
-
Farm Fresh Mojito
Rum, fresh seasonal fruit, mint, lime
-
Fresh Squeezed Lure Martini
Vodka, fresh squeezed grapefruit juice, lime juice
-
Lure Bloody Mary
House made bloody mary with vodka, jumbo wild shrimp, and garden vegetables
-
2 Off All Other Signature Cocktails
Oysters & Raw Bar
-
Single Oyster*
Any variety, +1 for Asian or Baja style shooter
$2.50
-
Fresh Shucked Oysters* (3) (Chef’s Choice)
Mignonette, cocktail sauce
$7.50
-
Charbroiled Oysters (3)
Parmesan, butter, garlic, parsley
$7.50
-
Jumbo Shrimp Cocktail (3)
Wild Mexican shrimp, citrus cocktail sauce
$10
-
Tuna Ponzu*
Albacore, cucumber, avocado, serranos, crispy onion, peanut, taro chips
$10
-
Spicy Seafood Ceviche*
Shrimp, wild rockfish, salsa roja, avocado, cucumber, organic tortilla chips
$10
-
Anacapa Seafood Tower*
3 oysters, 3 cocktail shrimp, tuna ponzu, spicy seafood ceviche
$29
Small Bites & Tacos
-
House-Made Chowders
Classic New England or Veracruz fish chowder
$3
-
Grilled Rockfish Taco
Organic corn tortilla, spicy slaw, avocado salsa, salsa roja
$3
-
Crispy Baja Cod Taco
Organic corn tortilla, spicy slaw, salsa roja, avocado salsa, pickled onions
$5
-
Chipotle Shrimp Taco
Organic corn tortilla, spicy slaw, avocado salsa, salsa roja
$5
-
Bacon Cheddar Biscuits
Whipped honey goat cheese
$7
-
Lure Fries
Tossed in Lure secret seasoning
$7
-
Pop Rock Shrimp
Sriracha glaze
$10
-
Grass-Fed Slider & Fries
White cheddar, secret sauce, caramelized onions, pickles
$10
Lure Classics
-
Mussels Basquaise
Fire-roasted tomato broth, Spanish chorizo, queso fresco, garlic bread
$13
-
Pan Roasted Basil Clams
Venus clams, white wine, garlic, lemon, garlic bread
$13
-
Crispy Calamari
Jalapeño, chipotle aioli, roasted tomato sauce
$13
-
Crab Cakes (2)
Cilantro corn salad, microgreens, remoulade
$13
*Consuming raw or undercooked meat, poultry, seafood, shellstock, or eggs may increase your risk of foodborne illness, especially in case of certain medical conditions.
Dessert
Sweets
All desserts made in house daily-
Key Lime Pie
Made with a delectable graham cracker crust and topped with freshly made whipped cream
$9
-
Blueberry Cobbler
Warm cobbler served a la mode with a crisp oat topping
$9
-
Flourless Chocolate Cake
Made gluten-free with rich dark chocolate, served warm on top of caramel sauce and a side of vanilla ice cream
$9
-
Pumpkin Basque Cheesecake
Made gluten-free, served over caramel sauce, garnished with pepitas and fresh made whipped cream
$10
Dessert Drinks
-
Coffee
$3.75
-
Liqueur
Bailey's $8
Kahlua $8
Amaretto $9
-
Cordials
Limoncello $10
Cointreau $12
-
Cognac
Hennessy V.S. $13
Courvoisier V.S. $13
Grand Marnier $13
Kid's Menu
kid’s meals come with water or milk
Signatures
-
Fun at The Beach Fish N’chips
$9
-
“Seaweed” Linguine with Butter Sauce
$8
-
Kid’s Grass-Fed Slider
$9
-
Barrier Reef Grilled Cheese
$8
-
Kid’s Grilled Chicken Breast
$9
-
Little Sailor’s Fried Shrimp
$11
-
Kid’s Fish Taco
Your choice of baja cod, chipotle shrimp, or grilled rockfish tacos
$9
-
Johnny’s Fresh Fish (1/2 Portion)
Your choice of rockfish or salmon
$10
Salmon $3
Choice of 1 Side
-
Parmesan Potato Cake
-
French Fries
-
Sweet Potato Fries
-
Pineapple Coleslaw
-
Sautéed Spinach
-
Cilantro Lime Rice
-
Organic Black Beans
-
Cilantro Corn Salad
-
Mac ‘N Cheese